Last month, we surveyed our customers about the CollectiveX and Groupsite brand names. Response was overwhelming (thank you!) and gave us plenty to think about. This was in addition to what we gathered from non-users, our friends, advisors, Google...our families and even my neighbor (who doesn't use a Groupsite, but does like to play golf and, apparently, answer survey questions).
Next, we took your feedback and embarked on exercises to better define our brand. I'll spare you all the details, but will share that it involved great scrutiny, input, care, concern and creativity; many lively conversations; a new subgroup on our Intranet Groupsite; consultants, chocolate and a lot of caffeine.
We hope you'll like the results as much as we do -- our rebranding -- to a new name, look and tagline:
Groupsite.com | How Groups Make Things Happen
Groupsite.com better tells our story as the leader in social collaboration, and how we empower groups to make things happen by enabling them to communicate, share and network. It's also easier to remember, more likely to be searched for on the Internet and more customer-friendly than "CollectiveX." (Read more).
You'll notice some changes the next time you log-in because of our new name. In fact, your Groupsite may even have a new web address- groupsitename.groupsite.com (but, no worries, your old one will still work). Our Public Groups Directory has a new location, http://www.groupsite.com/directory, and you may want to add our new addresses to your email address book. You'll find this information and more in our Groupsite.com Rebranding Q & A.
Let us know what you think about the change! Write to us in our rebrand forum in Champions or shoot us an email . We hope you like our new brand identity -- and we'd love to hear from you.
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