Last
month, we surveyed our customers about the CollectiveX and Groupsite brand
names. Response was overwhelming (thank you!) and gave us plenty to think
about. This was in addition to what we gathered from non-users, our friends,
advisors, Google...our families and even my neighbor (who doesn't use a
Groupsite, but does like to play golf and, apparently, answer survey
questions).
Next,
we took your feedback and embarked on exercises to better define our brand.
I'll spare you all the details, but will share that it involved great scrutiny,
input, care, concern and creativity; many lively conversations; a new subgroup
on our Intranet Groupsite; consultants, chocolate and a lot of caffeine.
We
hope you'll like the results as much as we do -- our rebranding -- to a new
name, look and tagline:
Groupsite.com | How Groups Make Things
Happen
Groupsite.com better tells our story as the leader in
social collaboration, and how we empower
groups to make things happen by enabling them to communicate, share and
network. It's also easier to remember, more likely to be searched for on the
Internet and more customer-friendly than "CollectiveX." (Read more).
You'll notice some changes the next
time you log-in because of our new name. In fact, your Groupsite may even have
a new web address- groupsitename.groupsite.com
(but, no worries, your old one will still work). Our Public Groups Directory
has a new location, http://www.groupsite.com/directory, and you may want to add our new addresses to your email
address book. You'll find this information and more in our Groupsite.com Rebranding Q & A.
Let us know what you think about the change! Write
to us in our rebrand forum in
Champions
or
shoot us an email
. We
hope you like our new brand identity -- and we'd love to hear from you.