Increasing Site Registrations Through Connectivity To Other Platforms
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I just ran across this video from gigya.com. They now have a service called Gigya Socialize that provides a single API that aggregates authentication and social APIs from Facebook Connect,
MySpace ID, Twitter, Google, Yahoo, and AOL. I wonder if we could use this on Groupsites?
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Here's an article by Jeremiah Owyang from Forrester about the technology and its potential:
Get Ready As Corporate Sites and Social Networks Start To Connect
This sounds like it could be a very good resource - folks are always saying that having to log into another network is a barrier to use (although I am sold on the additional value of Groupsites).
What are others' thoughts on this?
(By the way, Brian - nonsequitur - lived in New Haven for 2 years - such a great place!)
I think it's not a matter of if, but when we will be able to sign into all social sites, including Groupsites, using one unified system. Just now, I sat down at a computer terminal and had to sign into Gmail, Facebook, and Groupsite, separately, but all using the same ID and Password. That's crazy. I was impressed today by FriendFeed when they allowed me to sign into my account using either Twitter, Facebook, or Gmail. One less sign on for me! Brilliant. I'm not sure how they did it, but I would love to see this feature on Groupsite.com.
PS. New Haven is pretty cool;-)
That is what I was getting at in another post on this subject. Most social platforms are moving towards this as Jeremiah has pointed out.
OpenID has been out there as an option for quite sometime (and Novell with DigitalMe for over 10 years now), is stable and is universal for those platforms willing to support it. The problem has been adoption. It has taken some time for the market and users to hit critical mass and feel enough pain to start moving towards centralized authentication with decentralized authorization.
The good news with support of OpenID is the enduser has better control of what is shared where and they aren't mandated to have a FB or other account to leverage it. For the provider, they only have to support one connector (or other's as they select) and not guess on the most popular to support and rotate as the other major social players change out...and it will happen.
The biggest problem with adoption of a central, open, 3rd party authentication store has been the desire for empire building. FB and everyone else feels that they should be the authentication provider now since "everyone has a [name your social site] account" and it drives traffic to their site.