Video: The Guy #3 Strategy For Group Engagement
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I'll credit Seth Godin for finding this piece of video, but I just had to share. How is it that guy #3 starts a craze among the crowd? What is it about this guy? Guy #1 is entertaining as hell. Guy #2 just jumps on guy #1's train. But guy #3 starts a sensation. Why? How did he do it?
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Love it! It's really simple. It's called "social permission".
Guy #1 was a maverick (or just a freaky dancer guy)
Guy # 2 was a copy cat (or possible freaky dancer guy wannabe)
but Guy #3 became the tipping point that made it OK for others to say, I can join in without bringing undue spotlight on myself. Guy #3 basically provided the rest "social permission" and thereby invited them to the dance - which by the way is my mission in life and primary objective: To invite people to the dance.
Thanks for sharing!
Shaun
btw: Here's another Guy #3 reference from one of my earlier blog posts:
Finally, here's a quick tip to get a discussion started.
1. Post a provocative initial Topic which asks some sort of question to the group.
2. Get a little help from your friends. Asking the question may not be enough to give users "social permission" to begin weighing in with their input. We suggest, on your first few posts, that you proactively reach out to a friendly member, in person, by phone or email and say,"Please help me get things rolling by posting a reply to the topic I just posted. I need to let people know it is safe and OK to get involved in the dialogue."
Ideally, you may have 2-3 folks who are willing to serve in this capacity of being catalysts to help get things rolling.
Remember, not everyone wants to be the first couple out on the dance floor.