Recently, I met with my friend Jerry Schwartz who heads up Business Networking International (BNI) here in Maryland. When I shared with him what we were doing with CollectiveX, he immediately thought we would be a resource the leadership of BNI could use.
The top BNI leaders meet once a year to compare notes and share ideas on how to improve their organizations success. With CollectiveX, they could stay in touch, communicate, share and network all year round.
Jerry asked if I could write up a 1-page explanation of what CollectiveX is all about and what a new member could expect to accomplish by joining their first group.
This 1-page Word doc was printed and handed out at this year’s annual meeting to get the group ready for what was coming.
The result, they had a tremendous acceptance rate and are now a very engaged Groupsite.
Here is the letter I drafted: Groupsite.com Intro
Feel free to copy, modify or springboard off of this idea as a way to get greater acceptance and increased involvement from your members by telling them what they can expect so you get buy-in even before they accept their first invite.
Thanks for the idea Jerry.