Another Yahoo Group Success Story


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What is Motor City Connect?


It depends who you ask.


Some people would say MCC is a networking group. Others would say MCC is a community service group. We’ve also heard social group, mastermind group, business group, personal improvement group and a bunch of nuts. We think they’re all a little bit right—but our mission statement says it best.


Motor City Connect shines a light on great things happening in Metro Detroit. We are top professionals who gather both online and offline to meet, understand and connect with business leaders. Motor City Connect is a welcoming place to network, take an active role in the community, and grow your business.


In short – we are a catalyst for great things happening for our members and our community.



In the beginning…


Motor City Connect started as a small group getting together for lunch and to trade referrals. We chose Yahoo Groups to help us stay connected in-between our lunches.


Before too long, a couple hundred of our closest friends had joined us online. The Yahoo message traffic became overwhelming! We were starting to scare away some of our best people and our events were getting lost in the shuffle.



Saved by Cx!


We moved to the Collective X platform a month ago—and like an old house plant that gets repotted, Motor City Connect blossomed!


Our email traffic went from 200+ a week down to 5 targeted messages. Our membership has bloomed—nearly 50% in less than a month. Our calendar is full of vibrant events. Attendance is up at face-to-face meeting. And the profiles section is helping us to learn new things about each other.


Most importantly, participation levels are also on the rise. Cx’s threaded discussion forums, homepage summaries and weekly what’s new blasts help members find relevant conversations—turning our lurkers into active participants.


We’re continually surprised by the popularity of the kudos/endorsement feature. MCC is looking like a mutual admiration society. We couldn’t be happier.



What’s next for Motor City Connect?


Nothing less than changing the economic future of Michigan and who knows, maybe even the world.


We don’t have a lot of rules and rituals—we’re still working on our secret handshake—but Collective X adds a framework that helps MCC grow and achieve our mission.


At Motor CIty Connect, we think business should be fun. Together with Collective X, we’re making a positive impact every day.

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