Everyone knows how to bowl. You might not be good at it, but everyone understands how to roll the bowl (one-handed or between the legs with two hands) down the lane to hit the pins. It's a very straight-forward game and so accessible even 5-year-olds can have fun doing it.
Ever try to bowl on a Playstation 3? It's a nightmare. The plastic "controller" you hold in your hand has no less than 10 buttons, 2 joysticks and if you hold it in your hand and swing your arm like you are really bowling - nothing happens.
Ever try bowling on a Nintendo Wii? It's wonderful. Even my 90-year-old Grandmother had fun the first time she tried. No wires. And you simply hold the controller in your hand and swing your arm as if you were bowling an actual bowling bowl.
Not everyone knows SharePoint, Microsoft's answer to collaboration. It's kind of like Playstation's answer to bowling. The SharePoint promise is to "deliver a best-of-breed collaborative infrastructure that gives end users the tools to easily create their own workspaces and share assets across teams, departments, and organizations while maintaining IT control."
SharePoint does a great job of connecting all of the computers; but, when people need to connect with people, it's not as easy as bowling.
A client recently told me, "the only thing I use SharePoint for is to find out what is being served in the cafeteria each day and it takes me 6 clicks to do that!"
A common joke in the industry is that the only business bigger than SharePoint is the SharePoint consulting business (since most organizations can't get it working by themselves).
What does all of this have to do with Groupsites powered by Groupsite.com?
We actually deliver what SharePoint promises - social collaboration.
Groupsites are to Sharepoint what Wii is to Playstation. We make collaboration easy. It's not as easy as actual bowling, but it's the next best thing. And you don't need an army of consultants to get started.