With our re-brand to Groupsite.com (formerly CollectiveX), there's a significant benefit all Groupsites can take advantage of: the "groupsite.com" domain name.
Now when you create a Groupsite, its web address (URL) is "YOURGROUPNAME.groupsite.com."
Why does this matter? Consider the fact that every company has a Web site. It's an expected part of doing business. When was the last time you received a business card that didn't have a Web address on it?
Now think about groups. Why is a group any less important than a company? It's not. Groups are how things happen. So, when someone asks you if your group has a Web site, say "No, we have a Groupsite. That's where we make things happen."
Everybody has a Web site. Active engaged groups have a Groupsite.
Having your group name in the URL is also a great way to be picked up by search engines for those groups that are looking to be found.