Even though I manage the largest LinkedIn group of social media marketing professionals with over 40,000 members, I decided to create a Groupsite to have greater control of our branding, positioning and members. Additionally, Groupsite offered a host of group-centric collaboration and sharing features that simply aren't available in our LinkedIn group.
When promoting the switch, I crafted the following email message in a blast to the members of my LinkedIn group:
"LinkedIn is great but it does have limitations, especially for all of us involved in social media marketing. We are all about networking and sharing and the sister ..
