Last month, we surveyed our customers about the CollectiveX and Groupsite brand names. Response was overwhelming (thank you!) and gave us plenty to think about. This was in addition to what we gathered from non-users, our friends, advisors, Google...our families and even my neighbor (who doesn't use a Groupsite, but does like to play golf and, apparently, answer survey questions).
Next, we took your feedback and embarked on exercises to better define our brand. I'll spare you all the details, but will share that it involved great scrutiny, input, care, concern and creativity; many lively conversations; a new subgroup on our ..
